Business & Economy,
Technology & Science
October 5th, 2011
By Jaquetta White, The Times-Picayune
The idea began bubbling inside Sarah Baird when she worked as a press secretary for the governor of Kentucky. As she toured the state, traveling from the poor regions of Appalachia to more affluent cities, she observed that almost every family she met struggled with the same issue: the skyrocketing cost of higher education.
“People just can’t afford it,” Baird said.
When she moved to New Orleans last year to work for the Louisiana Association of Public Charter Schools, she saw families facing the same challenge and decided to try to help.
What was born was Take A Shine, an online crowd-funding platform that allows people to donate small increments of money to underprivileged students who are at risk of skipping college because they can’t afford the cost.
Watch video “Take A Shine”