Arts & Entertainment,
May 20th, 2012
The next generation moves to the forefront at this year’s Essence Music Festival, which expands to four days of concerts and sets aside a day of activities geared toward emerging talent.
The up-and-comers will perform on the festival’s opening day, July 5. Rising stars Diggy Simmons, the OMG Girlz and New Orleans’ own Roots of Music will play on the New & Next Stage next to the Superdome.
Simmons is the son of Run DMC star Joseph Simmons. His uncle is record producer Russell Simmons.
The festival, which ends July 8, has been held every Independence Day weekend since its inception in 1995, when it marked the 25th anniversary of Essence magazine.
Essence Communications President Michelle Ebanks told The Associated Press the addition of a young-people-focused fourth day underscores the festival’s goal of giving new talent a springboard.
“The youth empowerment experience was part of the festival’s original design,” she said.