Business & Economy,
May 22nd, 2012
The new rooftop garden on the Rouses Market in downtown New Orleans doesn’t look like your typical herb garden; but this isn’t your typical grocery store. Parsley, basil and cilantro are among the herbs the company is growing to package and sell on the building’s ground floor.
Rouses Markets is the first grocer in the country to develop its own aeroponic urban farm on its own rooftop, says managing partner Donny Rouse. And they could not have picked a more picturesque location. “The flat rooftop on this store is perfect for urban farming,” says Rouse. “And the view of downtown is postcard-perfect. I imagine we will do a lot of dinners up here on the farm.” Rouses Markets downtown store sits just blocks from the Superdome, French Quarter, and Mississippi River.
The vertical aeroponic Tower Garden™ uses water rather than soil, and allows you to grow up instead of out. It was developed by a former Disney greenhouse manager, and is used at Disney, the Chicago O’Hare Airport Eco-Farm and on the Manhattan rooftop of Bell Book & Candle restaurant. “This is very cutting edge for urban farming,” says Rouse. His company has aptly named the farm Roots on the Rooftop.