WWNO-FM, The Lens shift collaborative strategy to play to strengths (The Lens)
Business & Economy, City Life, Louisiana/GulfCoast, Technology & Science
September 14th, 2012
thelensnola.org
The University of New Orleans, which operates WWNO-FM, today announced revised plans to support a collaborative, nonprofit multimedia news operation, expanding the reporting role of The Lens and increasing the NPR affiliate’s focus on news and cultural information.
The new plan shifts the effort from creating NewOrleansReporter.org and its newsroom to building on the established expertise, brand and platform of The Lens, at TheLensNola.org. The revisions will increase efficiency, reduce duplication and enable the collaborative effort to begin its work more quickly.
“Clearly, things are happening swiftly on the New Orleans news scene,” said Lens Managing Editor Steve Beatty. “These changes let us deftly get The Lens and WWNO in strong positions to best serve our audiences.”
The Lens plans to build out a more advanced website to showcase multimedia and better provide its public-interest journalism to users on mobile devices and tablets. It also intends to increase staff from 8 to 10 in the next month, with further growth projected in 2013. Reporters will continue to concentrate on government accountability, education, criminal justice, land use, and environmental issues, particularly flood protection. The Lens also plans to examine health-care issues and scrutinize state-level policy decisions that affect the New Orleans region.
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